Samsung frame tv

Создан для вашего дома | Samsung The Frame



A video of people viewing art from the Samsung Collection on display on The Frame and then being surprised when the screen changes to TV mode. A video of people viewing art from the Samsung Collection on display on The Frame and then being surprised when the screen changes to TV mode.

The Frame — создан для вашего дома

A dad is on the sofa in the living room with this two children and The Frame can be seen on the wall next to him. The Frame is on the wall and it’s displaying a slideshow of artworks.

Больше искусства в вашей жизни

On the wall hangs The Frame in walnut frame, beige frame and white frame.

Телевизор, на который приятно смотреть всегда

Detail view КУПИТЬ


Samsung The Frame TV (2018) review

The essence of every picture is the frame, as the saying goes. That’s something Samsung have truly taken to heart for The Frame: a fashion-forward slab of sleek metal that doesn’t try to hide its frame so much as place it center-stage.

We saw the first version back in 2017, and this year’s new iteration – The Frame 2018 – continues to offer a lifestyle take on a high-end 4K UHD TV. 

You’re buying this for its impact on a room, really, rather than any snazzy QLED display. But the craftsmanship and artistic sensibilities this backlit LCD panel is what makes The Frame truly stand out from the crowd.

We sat down with Samsung’s new set to see if it really offers a premium experience – and what might have fallen by the wayside.

Price and availability

The Frame 2018 is currently available to buy in three sizes, starting at £1,199 (or $1,299 / AU$1,799) for the 43-inch model.

That figure goes up to £1,799 ($1,999 / AU$2,699) for the 55-inch set, or £2,499 ($2,799 / AU$3,899)  for the 65-inch. You can buy The Frame 2018 globally from a range of major retailers – or just Samsung’s online store.

Those US prices are RRP – though, as we’re in the Black Friday and Cyber Monday season, Samsung is currently running an offer to knock $100, $500, and $600 off the respective models stateside on their online store.


Samsung’s LCD set may have a QLED price point, but it’s clear from the build quality that the money’s still been well spent.

The 55-inch model we reviewed came in a gorgeous, burnished metal frame, encasing the LCD panel and various vents along the sides. Available colors include black, white, walnut, or beige wood – though buyers at John Lewis can get an exclusive copper finish if they’d prefer.

The casing is technically a magnetic bezel that can be attached or replaced from the main body of the television, allowing you to vary the look of the set with relative ease. Want to go for a different color scheme, or just something to match your new furniture? Just swap out the bezel.

The Frame 2018 comes in at a chunky 18.6kg, and can be either wall-mounted or set up on two sturdy feet – which will lift it a couple of inches off a floor or counter. The former option will suit the set’s picture frame aspirations a lot more, though, and can be installed ‘flush’ to the wall, so it hangs without an unsightly gap between it and the wall.

How much space the set takes up will depend on the size you go for and how you choose to display it, but this is a TV with no interest in a thin, flat screen, so it’s likely to dominate all but the largest rooms in your home.

And even if the TV is weighty, it carries that weight in style. The Frame 2018 comes with the One Connect box of the Samsung QLED range, which outsources all the messy ports and cables away from the sightline of the TV. All that power, HDMI, and AV goodness is then linked up to the back of the television via a single, slim wire – which can then be tucked alongside the underside of the TV to keep out of view.

Along the back of the One Connect box are (from left to right) a power port, ExLink – for Samsung technicians – satellite, AUX output, common interface, optical, ethernet, four HDMI 2.0, and the port that actually links all that up to the TV.

In keeping with other 4K Samsung televisions, The Frame comes with both a standard button-laden remote and a sleeker, trimmed down version with a handful of the most used inputs – source, power, playback, channel, and volume. 

The latter isn’t quite as high-flying as the metal remote found with the Q900R, but is still a good deal better looking than the usual mess of a layout found on universal remotes. (Batteries are included for both).

Design TL;DR This set is all about the looks, and it pays off. The Frame 2018 carries its weight and makes for an attractive hybrid of decor and hardware.

Smart TV: Tizen OS

Samsung’s own smart TV platform, Tizen OS, keeps things uncluttered with a tidy menu banner that runs along the bottom of the screen.

Samsung doesn’t offer access to Freeview Play, though you’ll find integrated apps for the likes of BBC iPlayer, All 4, BBC News, Netflix, Youtube, Facebook, Spotify and Deezer along with numerous other catch-up apps on the smart hub’s app store. There’s also the free TVPlus service for all sorts of live streaming TV content alongside terrestrial channels.

The main smart hub will show up films to purchase and channels to watch, and you can even customize the TV’s notification settings to be forewarned when a favorite TV show – or even a particular sports team – is due to make an appearance. It’s a feature that makes even more sense when you think the TV is likely to be on or in Art Mode for most the day. 

This is alongside an option to input your favorite genres – drama, sport, etc – and ensure they’re prioritized when listing titles and channels on the home page.

But the real focus of The Frame isn’t the catch-up services or TV channels – despite it being, you know, a TV – it’s the Art Store.

The Art Store is where you can access hundreds of artworks and paintings for display on your 4K panel screen. The selection is pieced together from collections at the V&A Museum, the Tate Gallery, and Van Gogh Museum, hosting a far wider collection than its original 100 picture offering, across various categories such as architecture, wildlife, landscape, and the like.

You can then create your own ‘playlist’ of images to switch between at regular intervals, or just host your favorite Van Gogh painting 24/7. Not to mention the option to upload your own photos or images and stick them in the mix, turning your £1,299 television into what amounts to a massive digital picture frame.

There’s a wide selection even without sourcing your own holiday snaps, and the thrill of seeing a digital recreation of classic paintings and curated watercolors in 4K detail is not to be underestimated. It certainly makes watching the TV feel like more of a worthwhile effort, and keeps the set fulfilling a useful function even when you’re not directly using it.

That hits at the The Frame’s primary design focus: when most TVs tend to be left unused for hours on end, why not have a set that can blend in with the furnishings, or at least provide something nicer to look at that an empty black screen?

Samsung has intriguingly re-positioned the television as a lifestyle furnishing, and  The Frame just about gets away with it. (That said, while the artwork is nice, we were sad not to see the blended wallpaper effect of Samsung’s Ambient Mode, which uses smartphone app to recreate the patterns around the TV on the screen itself.)

Concerned The Frame will turn your living room into a 24-hour art gallery? Don't be. You can just turn the TV off completely if you want to – or set a timer so it knows when everyone in the house has likely gone to sleep.

Smart TV TL;DR Samsung's Tizen OS does the job with an uncluttered interface and Bixby voice commands for those out-of-way apps. But the ability to display hundreds of classic, curated paintings are what makes this set truly stand out.

HD/SDR performance

For all our talk about the design and Art Store features, this is still, obviously, a television, and at some point you’ll be using to view televised content ... even if Samsung’s lifestyle television is less interested in the picture than its frame. 

So, how does it fare?

To start, this is a 4K screen, so the HD and SDR content that makes up most of your TV and streaming services is having to work hard to upscale to fill all those extra little pixels.

Thankfully, the result is a nice picture. While you’re not getting the high-end processing you would on a QLED model – or basically anything else at this price tag – there’s a good amount of visual detail and a generally good sense of color contrast.

We had some small but consistent issues with artefacts and blocking when upscaling, especially from SDR, but not at the expense of a generally capable picture. More vivid colors on the end of the spectrum are however wont to cause trouble: the cyan and pink title screen of Killing Eve could lead to some disconcerting flashing and blocking around the letters.

We could definitely see these issues being small enough for buyers wanting The Frame TV 2018 for the more decorative features it sells itself on and the upscaling will be less of an issue for the smaller 43-inch model, anyhow.

We recommend keeping the set’s Movie Mode on as a general rule, as it does it good job of balancing the color contrast and keeping the picture looking somewhat natural. The Dynamic and Natural modes, however, really only served to throw those settings out of sync – not ideal for anything other than experimentation.

HD/SDR TL;DR The Frame 2018 can struggle with vivid colors and upscaling from SDR, but the picture is enough to get by on for the price.

4K/UHD performance

The Frame 2018 settles in a lot more comfortably with 4K content more suited to its 3,840 x 2,160 pixel screen. 

The Frame comes in at just under 500 nits peak brightness, which is a bit low considering the vast swath of HDR1000 (HDRT TVs with 1000 nits peak brightness) on the market.Worse, despite Samsung’s ‘UHD Dimming’ zones, anything like a flash of bright light or even gleaming surfaces could somewhat ruin the action onscreen.

The picture comes across best with darker scenes and moodier palettes, more in keeping with the pensive gallery atmosphere of contemplating the paintings in the TV’s Art Store. When watching Netflix’s German supernatural thriller Dark in Ultra HD, the show’s ominous landscapes and slow-moving action was perfectly suited to the set’s strengths, resulting in a sharp, reliable picture with minimal artefacts.

As a television made for viewing throughout the day in some capacity or another, it shows through well even in well-lit rooms, and you won’t find yourself squinting to see the sharper details of what’s onscreen.

That said, poor overall contrast – and lack of fancier QLED technology – means you won’t get very deep blacks here. There’s a lot of gray on display.

When trying out Shadow of the Tomb Raider, the set was able to admirably display a huge amount of visual detail and environmental effects in the game’s large jungle vistas. We can’t say the same for the frame rate, however, which dropped repeatedly when running through more crowded areas or suddenly switching the camera angle. (Motion smoothing, we're looking in your direction.)

There’s a dedicated Game Mode that switches on automatically when you switch over to a console input, aiming to minimize input lag by reducing some of the image processing techniques that go into maintaining a smooth picture. The problem was the set kept switching in and out of this setting throughout our play session, which was more disruptive than not having the option at all.

That said, some small but consistent issues prevent this being a suitable gaming display, but that’s probably not what you’re buying it for in the first place.

4K/UHD TL;DR Detailed 4K that's nonetheless let down by bright image blur and a suffering frame rate. Not one for gamers, either.


The Frame TV 2018 features a pair of full-range downward-firing speakers, with a total 40W output. The sound’s certainly not disappointing, and packs in a decent amount of heft, though it won’t replace a dedicated hi-fi system or soundbar.

There are naturally AUX ports to outsource the audio responsibility to some more capable speakers, though the accumulation of more boxes and kit around the TV might undermine its minimal, unobtrusive aesthetic.

We did find some distortion at lower frequencies, though it was only really noticeable when playing tunes through the TV’s Spotify app. So The Frame’s speakers aren’t likely to replace your audio setup, but they’re more than enough to accompany day-to-day watching.

The Optimized sound mode is a useful setting for emphasising bassier tones and SFX, though it does so at the expense of higher frequencies. The Amplify setting, meanwhile, works best for talking heads and drawing out vocals. In most cases you’re fine with the Standard mode the audio runs on automatically.

Sound TL;DR It's not going to replace your hi-fi system, but the 40W speakers pack in all the volume you'll need right out of the box.

The other panels you might want to consider alongside this one depends on what you’re looking for. If The Frame simply isn’t fancy enough, then Samsung have just released their first 8K television, the Samsung Q900R. It doesn’t have the overt styling of The Frame, and comes in at several times the price, but the picture quality itself is nothing short of magical.

The real elephant in the room here is Samsung’s QLED range. For roughly the same price of The Frame, you can get your mitts on the Samsung Q7FN or Samsung Q8FN, both of which offer a far superior picture than The Frame’s back-lit LCD panel.

You can check out a wider sample set in our round up of the best Samsung TVs.

Final verdict

A boldly designed television fused with artistic sensibility, The Frame re-positions the goggle-box as aesthetic decor rather than an appliance.

The 4K LCD display isn’t Samsung’s best, and watching anything too demanding in terms of onscreen motion or bright lights is likely to bring about some irritating blur and blocking effects. Much like a picture frame, Samsung’s gallery-minded television is best seen as a background feature, rather than something stared at directly. 

But for those looking for a lifestyle item and furnishing as much as a television, and who want their set to be contributing to the decor throughout the day rather than throwing a black box in the middle of your painstaking color scheme, The Frame 2018 is a beautifully-crafted piece of kit that manages to succeed on its own terms.

  • Best Samsung TV: your guide to the top Samsung television for 2018

The Frame by Samsung Is Not a Work of Art, But It Sure Is a Fine TV

All photos: Adam Clark Estes/Gizmodo

The Frame by Samsung is about as pretentious as a television could be. It’s a $2,000 4K TV that doubles as a digital display for works of art. You can even hang it on your wall with a “no gap” mount and attach faux wood panels to the sides so that it looks like painting. Neat idea, sure, but inevitably, The Frame by Samsung is still just a television wrapped in a fancy sales pitch.

I’ve spent the past couple of weeks with The Frame in my living room, and I’ll admit it’s a nice TV. Samsung actually calls it “The most beautiful TV you’ve never seen” in its marketing materials. The cheeky word play, I think, suggests that you could put this on your living room wall, and nobody would know that it’s actually a full-featured television. The unique art mode allows you to select prints, paintings, or photographs to display on the screen when the TV’s power is off. There’s also a motion sensor on the front that can display the art only when someone’s nearby, so that you’re not wasting electricity. Again, cool concept. I’m not sure the tech is quite there yet, though.

A high-end 4K TV that looks like a picture frame

Great display, well built TV

Art Mode sucks, price is way too high

The 55-inch model costs $2,000 and the 65-inch is $2,800. I want to make these numbers very clear, because they’re big, and the cost-to-value ratio played a major role in my opinion of the Frame by Samsung. Put bluntly, these TVs are too expensive.

That said, the TV part of the package is actually quite good. The 4K edge-lit LED display is clean, crisp, and luxurious. It features a 120 Hz refresh rate and a 240 Hz motion rate. (The refresh rate refers to how many times the image on the screen refreshes, and the motion rate is software that inserts frames between the actual refresh rate to make the picture seem smoother. This often creates something called the “soap opera effect.”) You’ve also got HDR Pro, which is a marketing term Samsung and other manufacturers use to imply that the color range of its TVs provide some of the benefits of HDR but don’t quite hit the HDR10 standards for peak brightness. The display also lacks local area dimming, the feature that provides multiple zones where the backlight can either highlight bright colors or turn off completely to produce blacker blacks. Nevertheless, the contrast and color quality is still good.

The software side of things is also good. The Frame runs Tizen 3.0, the latest version of Samsung’s proprietary operating system. You can do the things that you do with any smart TV, like install apps and access the internet. There’s also an app to control the TV’s Art Mode. The Frame comes with 100 works of art from 37 artists, and there’s an art store where you can buy more through a dedicated smartphone app. You can also upload your own photos or images to display on the screen when the TV is in Art Mode, again, by using the smartphone app.

Thing is, the primary selling point of the Frame isn’t just about being a high-quality display or a full featured smart TV. It’s about the complete package and the aesthetic appeal it offers as a medium for artworks. And since the display itself is roughly equivalent to those in cheaper Samsung TVs, you’re definitely paying a big premium for this wannabe haute couture hardware.

Here’s the corner of the Frame with the optional “customizable bezel” partially removed. The black bezel underneath is what the naked TV looks like. The decorate white bezel snaps on with magnets and costs over $200.

The Frame is a graceful object—I’ll give it that. It’s essentially an obelisk, around two inches thick and flat on the back so it can sit flush against the wall when you use the no-gap mount. Due to a legal agreement with my landlord (my lease), I was not able to mount the Frame, but I can appreciate the minimalist appeal of a TV that just looks as clean as a painting in a mid-century art studio. Out of the box, the Frame has a thin, black bezel, but you can buy a customizable bezel with a walnut, beige wood, or white finish for an extra $200 or $250, depending on the size of your TV. The decorative bezel snaps right on to the TV using magnets and takes about 60 seconds to install. But you’re also paying hundreds of dollars for pieces of decorative metal.

Once it’s all set up, though, the Frame is a handsome piece of hardware. Even when it’s not mounted, the TV just floats like a portal into whatever fantasy world your movie of choice wants to take you to.

These are the only cords that come out of the Frame. They plug into the One Connect Box that you can stash out of sight.

What’s especially impressive is the One Connect cable and box. This system uses a noodle-thin cord that connects the port-free TV to the separate One Connect Box, where your HDMI, optical audio, USB, and other cords go. In other words, you plug one tiny cord into the TV and that connects to the slim box with all the inputs, a little slab you can hide in a console or anywhere nearby. The only other cable that comes out of the TV is the power cord. So even if you’re not mounting the Frame and instead using the sturdy, almost industrial stand that comes with the TV, you can maintain that minimalist appeal.

Even the muted colors in Gangs of New York pop on the Frame’s high quality display.

All that said, I can’t get past the fact that Samsung is trying to sell you a TV that doubles as a display for art. The Frame just doesn’t work for that. The screen itself has that dull glossy sheen that most TVs have, and when the TV is in Art Mode, it’s dreadfully obvious that it’s just a digital image on an edge-lit display. If you install the Frame anywhere near a window, as I did, you’re going to see glare on the screen almost always. So there’s no fooling me or my guests that there’s now a painting where my TV used to be. It just looks like a really nice TV.

Even with shades down, the glare on the display robs Art Mode of some authenticity.

For some people, that might be okay. I can see how the Frame might be wonderfully appealing for the lobbies of fancy office buildings or as incognito sports-watching installations at nice restaurants. In those instances, the TV as an object is more of a business expense anyways.

It almost looks good, too. From a distance, the effect of Art Mode on the Frame was somewhat uncanny, as if you were looking at a weird print in a shiny package. Once you get close up, however, the illusion completely falls apart.

The fake matte looks very fake and, for some reasons, fields of white always look a little pink.

In the end, you can buy an equally good TV for much lower price—even one made by Samsung. As CNET points out, the Frame’s specifications “are roughly equivalent to the [Samsung] MU8000 series of 4K TVs.” Those TVs are $700 and $1,000 cheaper than the 55-inch and 65-inch Frame TVs, respectively. Just recently, Samsung also announced a 43-inch version of the Frame but didn’t specify the price.

So it’s not so much that Samsung made a bad TV. It’s the fact that the Frame’s marketing doesn’t quite live up to the product’s promises—or price.

Still, the display itself looks great.

Would I recommend the quality of the display in the Frame by Samsung? Absolutely. Would I encourage you to install it in your foyer to impress your friends or please some inner yearning to have a more future-focused approach to interior decoration? Almost. Would I encourage you to spend an extra thousand bucks to get a TV that promises to be a work of art? I would not.


  • A fine TV
  • Billed as a digital canvas for art, but honestly still just looks like a TV with art on the screen
  • Wonderfully designed
  • Way too expensive


4K LED display • HDR Pro • 120 Hz (240 Hz effective) refresh rate • quad-core processor • Bluetooth • wi-fi • 4 HDMI 2.0 ports • ethernet port • optical audio output port • Tizen 3.0 OS • Samsung Smart Hub

Samsung lança The Frame TV no Brasil

Imagem meramente ilustrativa

Há mais de 2 anos a Samsung começou a questionar porque existiam tantas TVs com telas pretas, desligadas, na casa dos consumidores de todo o mundo. Fruto de detalhados estudos e considerando todo o DNA inovador da Samsung, a The Frame TV chega ao mercado brasileiro com um conceito completamente novo, que expande a usabilidade padrão de um televisor em um conceito de obra de arte, que exibe pinturas e fotografias de artistas renomados do mundo todo.

A The Frame TV não se limita apenas às funções de toda TV: além de exibir filmes, séries e programas, é também um objeto de decoração e arte, oferecendo um ar sofisticado ao ambiente. Quando ligada, a TV transmite imagens de alta qualidade, com resolução 4K de verdade e HDR Premium. Quando desligada, a The Frame TV ativa o “modo arte” e se transforma literalmente em um quadro personalizável, com pinturas e fotografias internacionalmente reconhecidas, ou fotos pessoais do próprio usuário. Um produto que chega para trazer vida ao ambiente e, como um quadro, é um fator de inspiração para a decoração do lar.

São três modalidades dentro do “modo Arte” da The Frame TV: a Coleção Samsung entrega 100 obras de arte já embarcadas na TV. O consumidor escolhe entre 100 peças digitais divididas em 10 categorias diferentes – paisagem, arquitetura, vida selvagem, ação, desenho, entre outras.

A The Frame Store é um dos grandes destaques do “modo arte”. Trata-se de uma loja virtual na qual o consumidor pode adquirir pinturas renomadas, como as obras de Monet ou Kandisnky, do clássico ao contemporâneo. O processo funciona com duas modalidades de pagamento: compra de peças à la carte (R$66,00) por peça e ou por meio de assinatura mensal** (R$16,00). Em breve, o fotógrafo Araquém Alcântara será o primeiro brasileiro a fazer parte deste rol de artistas internacionais da loja, disponibilizando algumas de suas artes para proprietários da The Frame TV do mundo inteiro.

O Araquém Alcântara, que completa 50 anos de carreira, foi o primeiro fotógrafo a documentar todos os parques nacionais do Brasil. Seu livro “Terra Brasil” tornou-se a publicação de fotografia mais vendida no país. Em sua vasta produção constam 50 livros sobre temas ambientais, 22 livros em co-autoria, 75 exposições individuais, 32 prêmios nacionais e 5 prêmios internacionais.

Ainda como opção de arte para o consumidor, a The Frame TV traz a Minha Coleção, que permite a exibição das fotos pessoais do consumidor como um quadro e ainda oferece a possibilidade de customizá-las por meio do smartphone, usando o app Smart View. São seis opções de layout e 10 opções de cores para emoldurar as fotos pessoais e

dar tratamento digno de galeria de arte.

“A Samsung tem o compromisso de oferecer aos consumidores os produtos mais modernos e inovadores. A The Frame TV é um bom exemplo de como o design único, aliado a tecnologia pode redefinir o futuro do entretenimento doméstico. Conseguimos inaugurar uma nova era da televisão e ainda sofisticar qualquer ambiente valorizando a decoração da casa”, destaca Gustavo Assunção, Vice-Presidente da divisão de Consumer Electronics da Samsung Brasil.


A The Frame TV possui dois sensores inteligentes: o sensor de iluminação, detecta a luz do ambiente e ajusta as configurações de brilho e cor da TV fazendo com que as obras de arte pareçam de fato um quadro. Já o sensor de movimento, liga ou desliga a tela automaticamente, identificando a presença de pessoas no ambiente e economizando energia.

Instalação e Acessórios

A The Frame TV conta com molduras customizáveis que se encaixam facilmente na TV e na decoração de qualquer ambiente. As molduras serão vendidas separadamente e em três opções de cores: madeira, madeira clara e branco. Por tempo e estoques limitados* haverá uma promoção de uma moldura customizável gratuita na aquisição de uma The Frame TV.

A Conexão Invisível e o suporte de parede No Gap***, que já vêm na caixa da TV, criam o efeito quadro perfeito. O exclusivo suporte No Gap possibilita que a TV seja instalada quase sem espaço da parede e em até 15 minutos. Já a Conexão invisível é um cabo óptico de 5 metros, quase transparente, que conecta a The Frame TV com outros dispositivos através do One Connect, acabando com a confusão de cabos e expondo apenas as obras de arte da The Frame TV.

Os acessórios vendidos separadamente para a The Frame TV são o cabo invisível de 15 metros, que permite ampliar a distância da TV de outros aparelhos e a exclusiva base Studio, ambos também disponíveis para a nova categoria de TVs QLED.


Além de ser uma obra de arte quando desligada, a The Frame TV é uma TV 4K UHD com HDR Premium e controle remoto único. A Samsung garante o melhor da tecnologia UHD, com painéis RGB, fidelidade de cores sem sub-pixel branco e certificação das principais associações internacionais do setor. A tecnologia HDR Premium permite visualização de todos os detalhes, mesmo em cenas muito claras ou escuras. Através do controle remoto único o consumidor pode controlar todos os aparelhos conectados na The Frame TV.

Preço e Disponibilidade

A The Frame TV (UN55LS003AGXZD) de 55 polegadas está disponível exclusivamente na Fast Shop pelo preço sugerido de R$ 8.999,00. As molduras customizáveis¹, na cor

branca, madeira e madeira clara são vendidas separadamente e custam R$ 899,00 cada.

O cabo óptico opcional de 15 metros custa R$ 899,00 e a base Studio R$ 2.749,00.

*Promoção sujeita a disponibilidade de estoque, englobando os três modelos disponíveis de moldura, de acordo com a oferta da loja consultada **Sem limite de acesso às obras disponíveis no catálogo, mediante vigência da assinatura ***O espaço entre a parede e a TV pode variar de acordo com a instalação do acessório ¹Os acessórios são vendidos exclusivamente na Fast Shop

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